About
Our Philosophy
Intimate care, treated with the same respect as skincare.
At ESTORA, we believe the most delicate part of the body deserves the most considered care.
Not louder claims. Not harsher materials. But gentler choices.
For decades, intimate care has prioritised function over feeling, relying on plastics, synthetic fibres, and friction-heavy surfaces. We saw an opportunity to rethink this category from the inside out.
ESTORA was created to offer something quieter and more refined: intimate essentials designed with the same material sensitivity, restraint, and attention we expect from premium skincare.
The Material
Mulberry Silk, chosen for how it feels, not how it sounds.
Our approach begins with material.
We selected natural mulberry silk for its rare closeness to human skin, smooth, breathable, and naturally gentle to the touch. Unlike conventional cotton or synthetic mesh, silk moves with the body, reducing friction and maintaining comfort over long periods of wear.
The result is not a product that asks to be noticed, but one that quietly disappears.
Silk is not a feature.
It is a philosophy of softness, breathability, and respect for sensitive skin.
The Provenance
From Suzhou, where patience is part of the craft.
True luxury begins long before the final product.
Our silk is sourced and crafted in Suzhou, China, a region recognised for centuries as the heart of refined silk craftsmanship. This is a place where silk is not produced quickly, but carefully, shaped by time, experience, and generational knowledge.
ESTORA carries this heritage forward, pairing traditional material wisdom with modern production standards and contemporary design expectations.
What results is not nostalgia, but continuity, a material tradition reinterpreted for modern life in Australia.
Designed for Modern Women
Comfort without compromise.
ESTORA products are created for women who are highly attuned to their bodies, women who notice how materials feel, how air moves, how comfort evolves over time.
Whether for daily wear, night-time rest, or moments when the body is especially sensitive, every detail is designed to support ease, breathability, and peace of mind.
No excess.
No unnecessary complexity.
Only what is needed, and nothing that is not.
A Note from the Founder
“I founded ESTORA in Melbourne with a simple intention: to elevate an everyday essential to the level of care it deserves.
Through my own research and conversations with women, one truth became clear, discomfort often begins with materials. When something touches the body for hours, softness, breathability, and restraint matter more than anything else.
ESTORA is not about making bold promises.
It is about making thoughtful choices, and standing quietly behind them.”
— Justin Wu, Founder
Contact
For all enquries, please contact us at info@estora.au